In this Small Business Breakfast presentation, we shared some of the strategies high performers and CEOs use for being productive and getting the most important stuff done.
We split up the talk to answer two separate questions:
The most important thing to have that will help guide your productivity is a clear and exciting vision of where you want to go.
Your vision is like a “destination postcard”–a specific image of what life is like now that you’ve achieved your goals.
Having a vision is much more motivating than goals, because it’s a visual representation of your success. And the brain reacts to visual images much more than just numbers (like a goal).
If you haven’t already, take the time to write down a clear vision of success.
We lead people through a unique “visioning” process as part of our Mindset Mastery Bootcamp training program. To learn more about the bootcamp, sign up for a free Business Breakthrough Session here.
The second tool you can use to identify your most important task is called the “Productivity Pyramid.”
We also shared a great visual for how business owners/employees typically spend their time.
Developed by legendary internet marketer Eben Pagan, the Productivity Pyramid is a way of putting all of your tasks into four simple areas:
Ideally, time should be spent on tasks that are high lifetime value or high dollar value tasks.
High value tasks are built or improved once and have a long term/lifetime value to a business. Doing these kind of tasks results in money being made automatically or value being delivered in systematic way.
Examples of high lifetime value tasks are:
High Dollar Value Tasks require your specialized skills. Even though they may be worth $50 to $200 or more, you are still swapping time for money.
Examples of High Dollar Value tasks are:
These are activities that waste time and drain your energy and the energy of employees.
Examples of zero value tasks:
Examples of negative value tasks:
The pyramid should be inverted so that you steal time from the low dollar value and zero/negative value tasks in order to work on high lifetime value and high dollar activities.
Whatever you do, make sure you start your day with a high lifetime value (preferably) or a high dollar value activity!
Here’s what the real productivity pyramid should look like:
In the second part of our presentation, we shared the ultimate mindset for productivity and a specific game plan you can use daily to achieve maximum productivity.
Starting your morning with a “consumer” mindset instead of a “producer” mindset kills productivity!
Caption: (Don’t start out as a consumer, be a producer instead!)
Starting your morning in a consumer mindset means you start answering emails first things in the morning. Or you check out the news, social media, etc..
There are three reasons why having a consumer mindset is a productivity killer:
Starting your morning as a producer means you work on a high value/high dollar value task before you get sucked into other people’s agendas.
This game plan is based on several “limitations” of the brain, which we’ll recap here briefly:
The human brain cannot multitask. It’s a physical impossibility. You can’t focus on two things that require conscious energy at once.
Instead, when you try to multitask, you are really “task switching”–switching between two tasks.
People who consider themselves “good multitaskers” make up to 50% more mistakes and take 50% longer to complete their tasks. Also, your IQ drops by 10 points when you are processing too much information!
Distraction is another huge productivity suck, whether you’re distracting yourself or you’re constantly distracted by your outside environment.
Here’s a shocking statistic: The average worker loses 2.1 hours of their day to distraction–that’s 25% of their workday!
Here’s a quick game plan you can use daily to be ultra-productive.
Part 2 Takeaway: Instead of approaching your day as a long marathon, treat it like a series of sprints. Break it up into smaller chunks of 60-90 minute flow time, followed by movement and rest.
Research shows this way of working helps you do your best, most creative work throughout the day.
Also, make sure to avoid multitasking and prevent distractions at all cost. They are the number one productivity killers!
For more in-depth training on productivity and creating the ideal lifestyle and business, sign up for a free Business Breakthrough Session with Nita and Josh today.
Dr. Nita Matthews-Morgan and Josh Matthews-Morgan are the founders of Learn Your Brain. They are a unique mother-son combo who use brain science and other cool tools to help individuals and teams develop the mental habits of success.