Now around twelve years old, LinkedIn has established itself as one of the most popular social media platforms out there. Today, there are over 300 million users and over 3 million businesses who have set up a page for their company.

Here are some more facts to validate how powerful LinkedIn has become:

  • over 25 million profiles are viewed daily
  • one out of three professionals on the planet has a LinkedIn profile
  • 35% of users access LinkedIn each day

That being said, LinkedIn is the perfect medium to network at both a personal and corporate level because it allows you to connect with other professionals, makes it easier for employers to find you based on your skill set, and it gives you access to rich media that you can share and engage in. Basically, it’s a social media platform that allows you to market yourself or to market your business/organization.

Whether you’re familiar with LinkedIn and have been using it for years, or if you haven’t created your own account yet, there are ways that you can optimize your profile so that it’s easier for employers to find you and so that you or your business can bring in the traffic it deserves. These next tips will help you stand out in the realm of 300 million LinkedIn users.


Create Your Own Profile URL

Automatically after registering for your LinkedIn profile, you are given a URL with several alphanumeric characters. You can create a customized URL by going to settings → edit public profile → customize your public profile URL. This will make it easier for you to memorize you URL so that you can give it out to those interested in connecting or viewing your page.


Stay Away from the Generic LinkedIn Email Requests

Typically, when you request to connect with an individual on LinkedIn, an email is sent to them with a standardized message such as “I’d like to add you to my professional network on LinkedIn.” Instead, you can personalize the message. By doing this, you can set yourself apart from the usual invitation requests LinkedIn users are accustomed to receiving and demonstrate that you took a little extra time to individualize your message.

Choose the Right Profile Picture

A good way to decide what your LinkedIn profile picture should be is to imagine that the photo you select will be on all the résumés you send out. You wouldn’t have a picture of your dog or a picture of yourself in a tank top on your résumé, so save casual images of that sort for your other social media accounts. Make sure that in your photo selection you are appropriately dressed, and that the photo is in high quality. This image is how you will be depicted by potential employers or potential clients.  


Ensure that Your LinkedIn Profile is Complete and Detailed

Your LinkedIn profile is practically equivalent to your online résumé with even more room for details and specifics. Be descriptive and make sure you have thorough information regarding your qualifications, your skills, and your past experience. Your LinkedIn profile summary is important because it particularly highlights your talents and presents itself as a sort of elevator pitch.

With these basic tips, you’ll have your LinkedIn profile optimized in no time and you’ll increase your chances of engaging with prospective clients and employers.